Bhai Dooj, the festival symbolizing brother-sister love and family unity, was celebrated with enthusiasm and traditional enthusiasm across the country. Since morning, there was an atmosphere of love, trust and blessings in the houses along with rituals of worship and tilak. At the same time, the excitement of this festival was visible in the markets too – crowd at sweet shops, hands busy in gift packing and smiling faces further increased the joy of the festival.
Festival of brother-sister love, happiness spread in every house
The festival of Bhai Dooj was celebrated with joy and traditional enthusiasm across the country including Delhi on Friday. Sisters applied tilak on the forehead of their brothers and wished for their longevity and happiness and prosperity, while brothers expressed their love and gratitude by giving gifts to their sisters. There was an atmosphere of sweet smiles and blessings in every house.
On this occasion, tremendous enthusiasm was seen in major cities of the country including Delhi, Mumbai, Jaipur, Ahmedabad, Lucknow, Bhopal, Kolkata, Chennai, Hyderabad, Bengaluru, Pune, Patna, Indore and Kanpur. There was a rush of customers at the sweets, apparel, gift and jewelery shops. From big cities to towns and villages, Bhai Dooj once again presented a beautiful picture of Indian family and cultural unity.
Business worth Rs 22,000 crore, purchases worth Rs 2,800 crore estimated in Delhi
According to the Confederation of All India Traders (CAT), this time on Bhai Dooj, business worth about ₹ 22,000 crore was done across the country. At the same time, purchases worth about ₹ 2,800 crore are estimated in the national capital Delhi. In trade, there was a significant increase in the sales of sweets, dry fruits, readymade garments, jewellery, fashion accessories, electronic goods and gift items.
National General Secretary of CAT and MP from Chandni Chowk Praveen Khandelwal said that Bhai-Dooj is not just a family festival but is the soul of Indian culture. He said that this festival not only brings love and respect in family relationships but also strengthens the economy of the country. Small and big businessmen are taking forward the resolve of ‘Vocal for Local’ and ‘Self-reliant India’.
According to Khandelwal, this year there has been an increase of about 50% in the sales of indigenous goods. Sales of sweets, traditional gift items, dry fruits and handloom textiles have set new records. This is a clear indication that the inclination of Indian consumers is continuously increasing towards local products.
Khandelwal said that such festivals not only strengthen social and family bonds, but are also a proof of the economic power of the non-corporate and non-agriculture sector of the country. Festivals like Bhai Dooj revive the traditional market culture of India and inspire consumers towards indigenous products.
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