India Pakistan T20 Match: Whenever there is a match between India and Pakistan, the curiosity of the spectators reaches its peak. Even before this high-voltage match of the T20 World Cup to be held in Colombo, tremendous enthusiasm is being seen regarding TV viewership. Such matches usually attract record audiences, which directly benefits broadcasters and advertising companies. This time too, companies are busy booking slots for advertising of their products in advance, so that maximum audiences can be reached.
Huge jump in advertising rates
According to the information, the price of a 10-second TV advertisement slot has reached Rs 30 to 40 lakh, whereas usually in World Cup matches this rate remains between Rs 20 to 25 lakh. That means, in the last few days, an increase of up to 25 percent is being seen in the advertising rates. The popularity of the match can be gauged from the fact that companies are trying to buy every available second.
According to sports expert and commentator Neeraj Jha, during this match, every second of advertising slot becomes very valuable and brands do not want to let it go. According to media reports, broadcaster JioStar can earn an estimated amount of up to Rs 2000 crore from this tournament. India-Pakistan match is not only a big event in terms of sports, but it also becomes a big business opportunity in terms of advertising and brand value.
Companies keep an eye on viewership
Before the India-Pakistan T20 match, advertising rates on digital platforms have also increased rapidly. The price of a 10-second advertisement slot on digital broadcaster JioStar has increased to around Rs 15 to 20 lakh. This means that along with TV, companies are also investing heavily to capitalize on digital viewership.
According to a report by The Times of India (TOI), Kaushal Singhvi, director of global marketing firm Commerz, says that companies want to ensure their ad space during this high-voltage match and for this they are not caring much about the price.
He believes that the viewership of the India-Pakistan match will be so huge that brands will not want to miss this opportunity. A lot of enthusiasm is being seen in the companies of automobile, FMCG, financial services and real estate sectors for this match. Big brands are considering it as the most effective platform for their product launches, brand building and marketing campaigns. Overall, this match has become a mega event in terms of sports as well as advertising and branding.
Also read: Chaos in the stock market, Sensex closed after falling by more than 1000 points, Rs 7 lakh crore lost in a moment
