Zomato New Feature: Online food delivery platform Zomato has launched a new feature, under which Zomato will be able to share customer data such as name, address and phone number with restaurants. This will help restaurants to connect directly with customers, thereby knowing their preferences and experience.
This will help in understanding the customers better and also building better relationships with them. However, this feature is still in the pilot stage. Zomato is in talks with the National Restaurants Association of India (NRAI) to share customer information with restaurants.
End on 10 year old feud!
This move by Zomato may also end an almost 10-year-old dispute, in which restaurants had accused food delivery apps of hiding customer data. This new feature of Zomato is currently in the pilot phase. That means it is being tested. Under the new system, restaurants will get customer details only when the customer gives permission. Zomato will ask for permission before sharing your phone number with restaurants. This data sharing feature will help restaurants in sharing marketing and promotional messages with customers.
Why is the feature important?
Restaurants say they need access to customer information so they can understand who is ordering, how often they order and what kind of food they prefer. They argue that this helps them spend marketing money more wisely and send offers or promotions that match customer preferences. He believes that to build long-lasting relationships with customers, there is a need to connect with them directly.
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